Business competition is fierce, whether retail or wholesale. We must pay more and more attention to the image of the store. Product image, decoration image, display image... These are the most intuitive places to reflect our competitiveness, and they are also a particularly important part of the whole marketing system.
Today, seeposh will talk to you about several points that should be paid attention to in the decoration of shoe and bag stores.
Point 1
——Overall style of the store——
Grasp the overall style of the store, and the image of the store should be consistent with the style and tone of the product. In addition to eye-catching, it is important for the shape and tone of the store to match the product style, and to set off and display the goods to the greatest extent.
Here are three decoration styles, which are suitable for different styles of product display. I believe you can understand them at a glance:
1.1 urban leisure style
Urban forest cabin, a habitat in the city.
Blue, wood strip, stainless steel; Log color and blue gradient are the core design elements of this store! All elements are in harmony, with a unified style. On the whole, they have visual impact, calm atmosphere and distinctive theme. It is more suitable for business casual shoes, bags, leather goods and other products.
1.2 romantic style
This is an arc-shaped hall, which adopts arc-shaped line design from shelf props and even lounge stools, showing women's femininity incisively and vividly, which is very suitable for the display of fashionable women's shoes and women's bags.
1.3. Retro / luxurious style
2021summer Italian French shoe city decoration season
The overall design of the shoe and bag store is simple and magnificent, and the quality is luxurious, which is very suitable for fashionable boutique shoes and bags.
The above are examples of three styles.
Before decoration, the most important thing is to determine the decoration style suitable for the product according to the product itself.
Point 2
——The eye-catching place of the store——
A shop (stall) needs at least one eye-catching point, whether in the window or in the middle. Before decoration, we should think about the display form of our products, the size of this stall is used for volume display (IP points), and what areas are used for VP points and PP points.
Use props to set off the products and make the display attractive.
The ups and downs of the shape, create a visual impact of the display, beautiful and practical.
In short: a reasonably planned store should include three areas in the way of display:
1. Window display area or midfield DP point display area
2. Wall key display area
3. Display area of output!
Point 3
——Planning of IP exhibition area——
There is a saying: a store can have no VP points or PP points, but it can't have no IP points. If the overall image of the store and the VP point are regarded as the function of drainage, the VP point is the function of guiding key products, and the IP point is the last area of sales, which is responsible for displaying a wide range of goods.
So, how to plan and display this area is a very important point. Here are some ideas and methods:
3.1. The array sense is formed through repeated arrangement, which is very visual impact. The distribution of color and style is emphasized on the display of goods, and a focus area is formed in a small block. This method is very common in the display of shoe and bag products.
3.2 display with lattice shelves
The overall style is integrated with shoes, and each pair of shoes has an exclusive space, which improves the quality of each pair of shoes to a higher level.
3.3. Skillfully use the lighting effect to realize the core vision of the whole exhibition area.
3.4. Some less common display props are used, which often leads to unexpected results.
Using the space and shape with a strong sense of technology and future, it not only shows extraordinary quality, but also has full eye-catching power
Briefly summarize the above contents:
1. The decoration style is harmonious and unified, suitable for products.
Before decoration, we must first determine the decoration style suitable for our own products to meet the display and sales of goods to the greatest extent.
2. Do a good job in the early display planning combined with commodities, so that the decoration can have a clear direction.
Do a good job in the overall space planning of the store (including window area, key display area, display area, image background area, etc.)
3. Refine the props in each area and their display methods.
Use appropriate props for the exhibition area and the exhibition area, including the materials, shapes, colors and other contents of props.
